Caitlan McCafferty
WRITING SAMPLES
Sample |01
Master's Capstone
Enriching the Conversation: Domestic violence advocacy’s influence on agenda setting during watershed media moments
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This study focuses on domestic violence advocacy and three watershed, celebrity moments in the media that allowed the non-profit groups an opportunity to enter the national conversation. Through a change over time case study analysis, a conclusion is made that non-profits have become more skilled at media relations over time, but that non-profits aren’t successful at keeping the media agenda centered on their issue of interest past the time of the event.
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Sample |06
Social Media Campaigns
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Sample social media campagin detailing a user generated video used to garner corporate support for Urban Orchard, a non-profit focused on sustainability and agriculture.
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Another example is a social media campaign created for an independent cinema in Washington, DC. The strategy details a contest intended to increase membership and brand visibility.
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Sample |02
Sample |03
Strategic Communication Practicum
Communication Plan for A Woman's Place's Chocolate Lovers' Fantasy Fundraiser
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Attached is a full strategic plan for a communications campaign for the Bucks County domestic violence shelter's largest annual fundraiser.
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Sample |07
Sample |08
Undergraduate Thesis
Fitting the Frame: Broadcast News Portrayals of Females in the Student Anti-Vietnam War Movement
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A study focusing on the media's portrayals of female students' invovlement in the peace movement of the 1960s. It explores the intersection of media effect research and feminist history.
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International Communication
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An exaplanation of Communication Practice in Albania that demonstrates an understanding of nuances in international communication, as well as, interest in travel and tourism marketing.
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Sample |04
Strategic Communication Proposal
Memo proposing a strategic communication plan to
the organization, States United to Prevent Gun Violence.
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Sample |09
News Release
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A news release about the upcoming food tours from DC Metro Food Tours available during the Cherry Blossom Festival.
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Sample |05
Media Events
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A media alert detailing an event for Keep America Beautiful with sample remarks from the KAB CEO.
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Sample |10
Reseach Proposal​
A proposal for communication research that would explore the impact of podcasts after the success of the incredibly popular podcast, Serial.
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Please note that the writing samples were created for educational purposes.