Caitlan McCafferty
RESUME
Professional ​
info​​
Furia Rubel Public Relations Account Director
August 2016 - Present
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Promoted to Public Relations Account Director from account manager in less than two years at the agency
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Manage high-stakes public relations for clients. Ex: Litigation publicity for ADA in Bill Cosby sentencing and crisis communications for B2B clients
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Implement public relations strategies for clients while managing day-to-day client relations
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Write press releases, website and social media content, articles, and blogs
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Maintain media relations; pitch stories and develop media lists
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Post and share blogs and social media posts
Work​
experience​
Liberty Bell Agency, Communications Specialist
September 2013 - August 2016
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Contributed to the development & execution of the company’s marketing and communications strategies including business development, client relations, and social media
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Consulted on website design and web content
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Execute social media strategy
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Created presentation materials for sales and educational presentations with industry groups
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National Museum of American Jewish History, Communications Intern
October 2013 - March 2014
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Supported Marketing and Communications Director and Communications Manager in daily tasks
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Wrote newsletters, media alerts, and press releases
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Live- tweeted public programs and assisted with Facebook posts
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Created press lists and tracked daily coverage with Cision
Newseum, Research Associate Intern
September 2012-December 2012
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AU School of Communication Dean’s Internship
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Assisted Senior VP of Broadcasting with research for civic education project and online exhibit
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Managed a spreadsheet with over 100 museum assets and original research
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Led a team of volunteers on content analysis
Visit Bucks County
May 2012- August 2012
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Communicated to over 400 partner organizations
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Wrote press releases, articles, and newsletters
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Created social media outreach
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Tracked social media campaign "Unforgetaways"
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Researched and presented information to Communications team about the website and media contacts

Skills
AP, Chicago, and MLA Writing Style
MS Office Suite for PC/MAC
Adobe Indesign
Adobe Photoshop
Adobe Dreamweaver
iMovie
HTML
jQuery
CSS
Final Cut Pro
Word Press
Constant Contact
Cision
TrendKite
Meltwater
BurrellesLuce
Social Media
If interested in seeing a formal resume, please click here.
Education
MA: Strategic Communication, American University, Washington, DC.
Capstone: Enriching the Conversation: Domestic Violence advocacy’s influence on agenda setting during watershed media moments (Spring 2016)
Bachelor of Arts Degree: Double Major in Communication Studies and History, American University, Washington, DC.
Undergraduate Thesis in History: Fitting the Frame: Broadcast News Portrayals of Females in the
Student Anti-Vietnam War Movement (Spring 2013)
Semester Abroad: University College Dublin, Dublin, Ireland. Spring 2012